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The latest news, features and insight from the sports industry.

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SBC Leaders membership expands ahead of SBC Summit Barcelona

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SBC Leaders has grown to 60 member companies ahead of its biggest meet-up to date, at this month’s SBC Summit Barcelona conference and exhibition….
SBK partners with Nicola Currie and Sean Levey in brand ambassador deal

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SBK, the sportsbook app powered by Smarkets, has strengthened its commitment to horse racing after securing brand ambassador deals with Jockeys Nicola Currie and…
FIA announces new #RaceAgaintManipulation integrity initiative

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The Fédération Internationale de l’Automobile (FIA), in cooperation with Sportradar Integrity Services, has announced the launch of its #RaceAgainstManipulation initiative. Using the campaign, the…
French Football Federation strikes deal with Betclic

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The French Football Federation (FFF) has reportedly named French sports betting operator Betclic as an official partner, according to L’Équipe. Under the terms of…
West Brom offers LV BET ‘unique opportunity’ with new partnership

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West Bromwich Albion have struck a partnership with sports betting and online casino operator LV BET, including fan engagement and marketing opportunities. The one-season…
Altrad boosts rugby presence with sponsorship of NZ national teams

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New Zealand Rugby (NZR) has named Altrad the official front of jersey sponsor for its range of national teams, including All Blacks and All…
Rush Street strengthens ties between betting and college sports

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US sports betting and gaming company Rush Street Interactive (RSI) has signed an agreement with the Field of 68 and Field of 12 college…
UK racing maintains its one ride limit jockey safety protocol

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UK racing will maintain its COVID-safety approach, limiting professional jockeys to riding only one meeting per day. The decision was announced by the British…
Hard Rock Casino gains exposure via White Sox and ESPN deal

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The Chicago White Sox partnership with ESPN 1000 has been enhanced with the addition of Hard Rock Casino Northern India as the title sponsor…
ACF Fiorentina enters NFT space in partnership with GENUINO

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ACF Fiorentina has become the latest football club to launch a range of Non-Fungible Tokens (NFTs), releasing the products to celebrate the 95th anniversary…
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SBC Summit Barcelona-2

SBC Summit Barcelona

28 – 29 July 2021

SBC Summit Barcelona is the global betting and gaming show, representing the absolute top in terms of networking, learning and getting business done. It offers a unique opportunity to reach and network with a global audience of key decision makers from the betting and gaming industries..

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SBC Summit Latinoamérica

21 – 24 September, 2021

The SBC Summit Latinoamérica is the premier event in Latin America and will deliver an industry leading conference, exhibition and networking experience to delegates with an interest in the betting and gaming industry. To address the state of the industry, as well as emerging opportunities in the LATAM market, SBC has gathered the very best industry experts and thought leaders to share their views.

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Betting on Sports Europe

9 – 11 November, 2021

Betting on Sports Europe is the foremost conference in the European sports betting industry, where all the senior operator executives get together to discuss the unique challenges and opportunities the industry is facing.

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SBC Summit North America

November 30 – December 2, 2021

SBC Summit North America promises to be bigger and better, with 2,500 delegates and 250 industry speakers across 50 sessions and 4 conference rooms. In addition the 61,000 sq ft large exhibition floor will bring you 50 exhibitors, world-class hospitality, and the very best networking and business opportunities.

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