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The latest news, features and insight from the sports industry.

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Nielsen Sports: The Hundred draws in younger viewership demographic

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The England and Wales Cricket Board’s (ECB) new tournament format, The Hundred, recorded impressive viewing figures for the opening weekend, despite fierce competition for…
AR sports engagement firm raises €7.6m in seed funding

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Portugal-based AR sports engagement start-up My LADS has closed a €7.6 million Seed Investment Round led by Riva Technology and Entertainment (RTE) ‘leverage tech…
SBC Digital Italia set to deliver insights on Italian betting and gaming industry’s biggest challenges

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This week’s SBC Digital Italia conference and exhibition is set to provide in-depth insights into the crucial issues influencing the future of both the…
Spreadex continues sponsorship splurge with Fulham FC

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Fulham FC has signed up financial trading and sports betting firm Spreadex as a principal partner of the EFL Championship club for the next…
Cleveland Cavaliers become third NBA recruit to Socios.com platform

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The Cleveland Cavaliers of the National Basketball Association (NBA) and Socios.com have announced an official team partnership to create brand awareness through the Cavaliers’…
Stats Perform brings ‘new depth’ of insight in Orlando Magic extension

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Stats Perform has extended its agreement with National Basketball Association (NBA) franchise the Orlando Magic. As part of the collaboration, the Magic will continue…
Virgin Bet gains Ayr Gold Cup Festival naming rights

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Virgin Bet has secured a sponsorship agreement with the Ayr Gold Cup, along with the naming rights to the three-day Ayr Gold Cup Festival,…
Fonbet enters Belarusian market with FC BATE

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Belarusian football team FC BATE has inked a sponsorship agreement with sports betting operator Fonbet. Through the long-term partnership, Fonbet’s branding will be displayed…
Caesars Entertainment to secure $138 million Superdome naming rights

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Caesars Entertainment is set to acquire the naming rights to the Superdome stadium after Louisiana state officials gave the 20-year, $138 million deal the…
AC Milan expands African presence with Premier Bet

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AC Milan has designated iGaming brand Premier Bet as the Serie A club’s official betting partner in Africa. Touted as a ‘new and exciting…
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sbcevents
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SBC Digital Italia

28 – 29 July 2021

SBC Digital Italia will have an exclusive focus on one of Europe’s main betting & gaming markets. Home to many of the industry’s strongest and most innovative companies, the Italian market has often developed new approaches to adapt to a changing regulatory landscape, most recently with the introduction of the strict limitations placed on advertisement and promotion of betting and gaming operators.

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SBC Summit Barcelona

21 – 24 September, 2021

SBC Summit Barcelona is the global betting & gaming show, representing the absolute top in terms of networking, learning and getting business done. It offers a unique opportunity to reach and network with a global audience of key decision makers from the betting and gaming industries.

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Betting on Sports Europe

9 – 11 November, 2021

Betting on Sports Europe is the foremost conference in the European sports betting industry, where all the senior operator executives get together to discuss the unique challenges and opportunities the industry is facing.

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SBC Summit North America

November 30 – December 2, 2021

SBC Summit North America promises to be bigger and better, with 2,500 delegates and 250 industry speakers across 50 sessions and 4 conference rooms. In addition the 61,000 sq ft large exhibition floor will bring you 50 exhibitors, world-class hospitality, and the very best networking and business opportunities.

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