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The latest news, features and insight from the sports industry.

Sports Betting Community Ltd.
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LNB aligns with Sportradar for data and distribution rights deal

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Sportradar has extended its agreement with the French top-tier Ligue Nationale de Basket (LNB), which will see the global provider of sports data intelligence…
Fun88 ‘breaks new boundaries’ with Daren Sammy ambassadorship

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West Indian cricket icon Daren Sammy has inked a multi-year brand ambassadorship with Asian betting operator Fun88. The collaboration with the 37-year-old, which aims…
Telenet holds on to Premier League rights in Belgium

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Telenet has retained the rights to the English Premier League in Belgium for a further three years. Under the terms of the renewal, which…
Female Olympic athletes’ sponsorship value soars in ‘unique window of equality’

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The sponsorship value and profile of female athletes has increased during a ‘unique window of equality’ provided by the upcoming 2020 Tokyo Olympic Games,…
NBA’s Boston Celtics form Socios.com partnership

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National Basketball Association (NBA) team the Boston Celtics have partnered with blockchain provider Socios.com. As part of the collaboration, Socios.com will have a digital…
Betting ads cut by 47% during Euro 2020 from 2018 World Cup

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The number of television betting adverts shown on ITV during the 2020 UEFA European Championships has reduced by almost half compared to the 2018…
Prague Table Tennis Association links with Setka Cup

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The Prague Table Tennis Association has partnered with the Setka Cup in the Czech Republic. As part of the collaboration, the Prague Table Tennis…
UFC secures ‘historic’ Crypto.com sponsorship deal

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The Ultimate Fighting Championship (UFC) has named cryptocurrency platform Crypto.com as the mixed martial arts (MMA) promotion’s official fight kit partner. Beginning on Saturday…
NENT Group picks up Premier League rights in ‘groundbreaking’ broadcast arrangement

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The Nordic Entertainment (NENT) Group has landed the exclusive media rights to the Premier League, live on its Viaplay streaming service in the Netherlands,…
British and Irish Lions launch PT SportSuite engagement platform

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The British and Irish Lions have launched a new web engagement platform, the Lions Fan Zone, in collaboration with PT SportSuite, ahead of the…
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sbcevents
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SBC Digital Italia

28 – 29 July 2021

SBC Digital Italia will have an exclusive focus on one of Europe’s main betting & gaming markets. Home to many of the industry’s strongest and most innovative companies, the Italian market has often developed new approaches to adapt to a changing regulatory landscape, most recently with the introduction of the strict limitations placed on advertisement and promotion of betting and gaming operators.

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SBC Summit Barcelona

21 – 24 September, 2021

SBC Summit Barcelona is the global betting & gaming show, representing the absolute top in terms of networking, learning and getting business done. It offers a unique opportunity to reach and network with a global audience of key decision makers from the betting and gaming industries.

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Betting on Sports Europe

9 – 11 November, 2021

Betting on Sports Europe is the foremost conference in the European sports betting industry, where all the senior operator executives get together to discuss the unique challenges and opportunities the industry is facing.

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SBC Summit North America

November 30 – December 2, 2021

SBC Summit North America promises to be bigger and better, with 2,500 delegates and 250 industry speakers across 50 sessions and 4 conference rooms. In addition the 61,000 sq ft large exhibition floor will bring you 50 exhibitors, world-class hospitality, and the very best networking and business opportunities.

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