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The latest news, features and insight from the sports industry.

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MLS unveils plans for new competition to develop ‘business side’ of the league

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Major League Soccer (MLS) has revealed plans to launch a new, lower-division league in 2022. Made up of 20 MLS clubs, along with the…
Rugby Australia brews up Green Coast Lager tie-up

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Rugby Australia has struck a sponsorship agreement with Stone and Wood Brewing ahead of the new international season. Under the terms of the deal,…
LaLiga turns over record €5.045bn income for 2019/20

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The Spanish LaLiga has posted record high revenue of €5.045 billion for the COVID-hit 2019/20 season, representing a 3.6% uplift in income compared to…
Ralph Lauren enters esports sponsorship with G2

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Luxury clothing brand Ralph Lauren has been named as the exclusive fashion outfitter of G2 Esports. As part of the partnership, Ralph Lauren and…
Challenge Cup included in ERP as final prepares for 45,000 fans

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The Betfred Challenge Cup final at Wembley Stadium on 17 July will be included as one of a small number of events participating in…
NFL star Kamara named first NASCAR Engagement Advisor

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National Football League (NFL) star Alvin Kamara has been appointed as NASCAR’s first Growth and Engagement Advisor. In his new role, the New Orleans…
Samsung pens first UK esports sponsorship with Guild

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Multinational technology company Samsung has inked a sponsorship agreement with Guild Esports. As the official display partner of the British esports organisation – partly…
Tokyo 2020 caps spectator limit at 10,000 with sponsors exempt

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Crowds at the upcoming Tokyo 2020 Olympic Games have been capped at 50%, up to a maximum of 10,000 people at all venues, it…
England and Scotland stalemate becomes ITV’s most-watched Euro 2020 match

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England’s goalless draw against fierce rivals Scotland in the 2020 UEFA European Championships became the most-watched match of the tournament so far on ITV….
Euro 2020 sponsors seeking UK quarantine exemption

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Sponsors of the 2020 UEFA European Championships could be allowed to evade quarantine restrictions in the UK to attend the final matches of the…
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sbcevents
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SBC Digital Italia

28 – 29 July 2021

SBC Digital Italia will have an exclusive focus on one of Europe’s main betting & gaming markets. Home to many of the industry’s strongest and most innovative companies, the Italian market has often developed new approaches to adapt to a changing regulatory landscape, most recently with the introduction of the strict limitations placed on advertisement and promotion of betting and gaming operators.

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SBC Summit Barcelona

21 – 24 September, 2021

SBC Summit Barcelona is the global betting & gaming show, representing the absolute top in terms of networking, learning and getting business done. It offers a unique opportunity to reach and network with a global audience of key decision makers from the betting and gaming industries.

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Betting on Sports Europe

9 – 11 November, 2021

Betting on Sports Europe is the foremost conference in the European sports betting industry, where all the senior operator executives get together to discuss the unique challenges and opportunities the industry is facing.

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SBC Summit North America

November 30 – December 2, 2021

SBC Summit North America promises to be bigger and better, with 2,500 delegates and 250 industry speakers across 50 sessions and 4 conference rooms. In addition the 61,000 sq ft large exhibition floor will bring you 50 exhibitors, world-class hospitality, and the very best networking and business opportunities.

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