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The latest news, features and insight from the sports industry.

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CPL drives fan engagement in ComeOn! link-up

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The Canadian Premier League (CPL) has designated ComeOn! as the official sports betting and online casino partner of professional football league. Under the terms…
Piing: Bringing mass fan engagement into the post-pandemic era

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As the COVID-19 pandemic forced fans out of the stadiums and matches behind closed doors, professional sports organisations were forced to look for innovative…
CVC in ‘advanced’ talks over $600m ATP and WTA merger

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Private equity firm CVC Capital Partners is in negotiations over a $600 million deal to combine the Association of Tennis Professionals (ATP) and Women’s…
Middlesbrough prolongs Kindred Group commercial alliance

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EFL Championship club Middlesbrough FC has extended its principal partnership with online gambling operator Kindred Group for the next three seasons. As part of…
Manchester United gives supporters an ‘enhanced voice’ in new fan share scheme

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Premier League giant Manchester United is seeking to address concerns relating to the club’s ownership by establishing a Fan Advisory Board and Fan Share…
TSM inks esports industry record $210m FTX deal

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US esports organisation Team SoloMid (TSM) has inked a record agreement with cryptocurrency trading platform FTX, marking the largest sponsorship deal in the esports…
Affiliate Leaders launches to connect international betting and igaming affiliates

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SBC is connecting sports betting and igaming affiliate businesses from around the world with the launch of the Affiliate Leaders group. The new body…
BT Sport retains Ligue 1 UK and Irish broadcast rights

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BT Sport has extended its agreement to serve as the exclusive broadcaster of the French Ligue 1 in the UK and Ireland until 2024….
Norwich City lauds ‘valuable’ role of betting industry in BK8 Sports tie-up

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Norwich City has unveiled online betting and gaming brand BK8 Sports as the newly promoted Premier League side’s principal partner for the 2021/22 season….
F1 makes ‘difficult’ but ‘necessary’ decision to cancel Singapore GP

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Formula One’s Singapore Grand Prix has been cancelled for the second consecutive year in a row due to COVID-19 safety related concerns. The motorsport…
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sbcevents
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SBC Digital Payments

29 April 2021

SBC Digital Payments is dedicated to Payments within betting and gaming, undoubtedly one of the most important and rapidly developing areas within the industry. After all, gambling revolves around money, and handling payments efficiently as well as the closely related areas of KYC, compliance, fraud and AML, and cryptocurrencies are on the forefront of operator executives’ minds.
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SBC Digital North America

9-10 June 2021

SBC Digital North America focuses on the burgeoning North American sports betting and igaming industry, providing an industry-leading platform where all the industry’s key players come together to discuss the challenges and opportunities facing the industry.

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SBC Digital Italia

28 – 29 July 2021

SBC Digital Italia will have an exclusive focus on one of Europe’s main betting & gaming markets. Home to many of the industry’s strongest and most innovative companies, the Italian market has often developed new approaches to adapt to a changing regulatory landscape, most recently with the introduction of the strict limitations placed on advertisement and promotion of betting and gaming operators.

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