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The latest news, features and insight from the sports industry.

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Wolves selects Bitci.com as new sleeve sponsor

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Wolverhampton Wanderers has named Btici.com as the Premier League club’s new sleeve sponsor for the 2021/22 season. In its role as the official cryptocurrency…
IOC ‘reimagines’ Olympic hospitality with On Location

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The International Olympic Committee (IOC) has enlisted Endeavor-owned On Location to create a new global hospitality model from the Paris 2024 Olympic Games onwards,…
NHL icon joins BetMGM brand ambassador ranks

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BetMGM has named National Hockey League (NHL) icon Wayne Gretzky as the sports betting company’s newest brand ambassador. Under the terms of the multi-year…
MLB rolls out NFTs with Candy Digital

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Major League Baseball (MLB) has capitalised on the growing market of non-fungible tokens (NFTs) via a deal signed with digital collectibles company Candy Digital….
EFL clubs raise £42m revenue from iFollow in 2020/21

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The English Football League’s (EFL) iFollow streaming service generated more than £42 million in revenue for its 72 clubs across the Championship, League One…
Ronaldo becomes latest elite athlete to join Therabody

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Wellness technology developer Therabody has expanded its portfolio of professional athlete partners, striking an agreement with Juventus FC’s Cristiano Ronaldo. The announcement coincides with…
SBC Leaders: The ‘fight for sponsorship revenue’ in the sports betting space

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In the latest edition of the SBC Leaders magazine, Mike Smith – Sportradar’s Head of Advertising – unpacks the possibilities for ad tech as…
ICC unveils T20 and Cricket World Cups expansion plans

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The International Cricket Council (ICC) has unveiled plans to expand the men’s Cricket World Cup and the T20 World Cup, upping the number of…
LiveScore nets ‘landmark’ UCL rights deal in Ireland

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Real-time sports updates and streaming service provider LiveScore has inked a three-year, ‘landmark’ deal to stream 137 UEFA Champions League matches free-to-air in Ireland…
Betsson secures 2021 Copa America regional sponsorship

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Swedish betting company Betsson Group has been designated as the official regional sponsor of CONMEBOL Copa America 2021. Under the terms of the agreement,…
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sbcevents
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SBC Digital Payments

29 April 2021

SBC Digital Payments is dedicated to Payments within betting and gaming, undoubtedly one of the most important and rapidly developing areas within the industry. After all, gambling revolves around money, and handling payments efficiently as well as the closely related areas of KYC, compliance, fraud and AML, and cryptocurrencies are on the forefront of operator executives’ minds.
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SBC Digital North America

9-10 June 2021

SBC Digital North America focuses on the burgeoning North American sports betting and igaming industry, providing an industry-leading platform where all the industry’s key players come together to discuss the challenges and opportunities facing the industry.

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SBC Digital Italia

28 – 29 July 2021

SBC Digital Italia will have an exclusive focus on one of Europe’s main betting & gaming markets. Home to many of the industry’s strongest and most innovative companies, the Italian market has often developed new approaches to adapt to a changing regulatory landscape, most recently with the introduction of the strict limitations placed on advertisement and promotion of betting and gaming operators.

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