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The latest news, features and insight from the sports industry.

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BCCI sets IPL September re-start date in UAE

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The 2021 Indian Premier League (IPL) season will resume in September and October in the United Arab Emirates (UAE), the Board of Cricket Control…
SBC Summit Barcelona to mark return of large-scale industry events

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Major international betting and igaming industry events will finally return when the SBC Summit Barcelona conference and exhibition is staged at Fira de Barcelona…
SBC launches SBCCIS.com with Sports Media Holding

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SBC localises in CIS region in partnership with Sports Media Holding. Betting and iGaming industry events and media company SBC is to make a…
Mercedes Cup continues sponsorship drive with Betway addition

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The Mercedes Cup tennis tournament has continued its drive to secure new sponsors to deal with the ‘challenging times’ of 2021, securing a deal…
Staples Centre to remain LA Lakers’ home until 2041

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The Los Angeles Lakers confirmed a new long-term lease agreement with AEG, owners of the team’s current home venue, the Staples Centre. In addition…
NBC Premier League coverage records 10% viewership dip

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NBC’s broadcasting of the English Premier League has seen year-on-year viewership rate decrease by 10.3%, as detailed in the group’s latest breakdown of its…
Western Bulldogs embraces crypto in ‘groundbreaking’ first

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The Western Bulldogs of the Australian Football League (AFL) has formed a ‘groundbreaking’ partnership with cryptocurrency exchange CoinSpot. The partnership marks the first time…
Racing League unveils ‘dynamic brands’ as new partners

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The Racing League has announced ‘dynamic brands’ as new partners, including media outlet News UK as well as a suite of individual team sponsors….
Burnley FC leverages NFTs for fan engagement

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Burnley FC has become the latest professional sports organisation to utilise Non-Fungible Tokens (NFTs) as a means of boosting its fan engagement strategy. The…
FIFA: Exclusive rights and sponsors ‘paramount’ to women’s football growth

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FIFA has published its Benchmarking Report, the first survey into the development of top-tier professional women’s football, identifying exclusive sponsorship and broadcasting deals as…
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sbcevents
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SBC Digital Payments

29 April 2021

SBC Digital Payments is dedicated to Payments within betting and gaming, undoubtedly one of the most important and rapidly developing areas within the industry. After all, gambling revolves around money, and handling payments efficiently as well as the closely related areas of KYC, compliance, fraud and AML, and cryptocurrencies are on the forefront of operator executives’ minds.
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SBC Digital North America

9-10 June 2021

SBC Digital North America focuses on the burgeoning North American sports betting and igaming industry, providing an industry-leading platform where all the industry’s key players come together to discuss the challenges and opportunities facing the industry.

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SBC Digital Italia

28 – 29 July 2021

SBC Digital Italia will have an exclusive focus on one of Europe’s main betting & gaming markets. Home to many of the industry’s strongest and most innovative companies, the Italian market has often developed new approaches to adapt to a changing regulatory landscape, most recently with the introduction of the strict limitations placed on advertisement and promotion of betting and gaming operators.

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