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The latest news, features and insight from the sports industry.

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PGS lauds ‘beginning of a new era’ via Fanatics partnership

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Paris Saint-Germain (PSG) has enhanced its partnership with sports merchandising firm Fanatics to open a permanent retail store in the US, boosting its stateside…
Ekstraklasa ‘planning new projects’ with Lotto and PKO Bank

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The Ekstraklasa, Poland’s top-flight professional men’s football league, has renewed its sponsorship arrangements with state-owned lottery operator Totalizator Sportowy’s Lotto brand and the PKO…
MLSPA and Mayweather Jr make NFT announcements

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The use of Non-Fungible Token (NFT) digital assets in the sporting space has been expanded following separate announcements by the Major League Soccer Players…
England Cricket nets three-year deal with IG

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England Cricket has signed a three-year sponsorship agreement with London-based online trading and investments firm IG. The deal struck between the company and the…
UEFA initiates disciplinary proceedings against remaining ESL teams

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UEFA has begun disciplinary proceedings against Barcelona, Real Madrid and Juventus, the three teams who remain committed to the breakaway European Super League (ESL)…
W Series renews Channel 4 rights agreement

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The W Series women’s motor racing championship will continue to be broadcast by free-to-air network Channel 4, following the renewal of its media rights…
Danish First Division reignites NordicBet sponsorship

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Sports betting and online casino operator Betsson’s NordicBet brand has resumed its sponsorship of Denmark’s second-tier football tournament. Agreed between Betsson AB and Divisionsforeningen,…
NRI: Cancelling Tokyo Olympics would cost Japan $17bn

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The Nomura Research Institute (NRI) has estimated that cancelling the upcoming Tokyo Olympics and Paralympics would cost Japan 1.81 trillion yen, the equivalent of…
Romelu Lukaku joins Therabody as latest athlete partner

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Belgian international footballer Romelu Lukaku has become the latest professional athlete to partner with Therabody, becoming an investor in the tech wellness company. The…
Germany states Track Championships ‘not possible’ following journalist arrest

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The German Cycling Federation (BDR) has confirmed that no German athletes will participate in the upcoming European Track Championships in Minsk, following the arrest…
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sbcevents
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SBC Digital Payments

29 April 2021

SBC Digital Payments is dedicated to Payments within betting and gaming, undoubtedly one of the most important and rapidly developing areas within the industry. After all, gambling revolves around money, and handling payments efficiently as well as the closely related areas of KYC, compliance, fraud and AML, and cryptocurrencies are on the forefront of operator executives’ minds.
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SBC Digital North America

9-10 June 2021

SBC Digital North America focuses on the burgeoning North American sports betting and igaming industry, providing an industry-leading platform where all the industry’s key players come together to discuss the challenges and opportunities facing the industry.

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SBC Digital Italia

28 – 29 July 2021

SBC Digital Italia will have an exclusive focus on one of Europe’s main betting & gaming markets. Home to many of the industry’s strongest and most innovative companies, the Italian market has often developed new approaches to adapt to a changing regulatory landscape, most recently with the introduction of the strict limitations placed on advertisement and promotion of betting and gaming operators.

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