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The latest news, features and insight from the sports industry.

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Raheem Sterling lands New Balance endorsement deal

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England international Raheem Sterling has inked a collaboration with American sports and footwear apparel brand New Balance. The Manchester City star’s agreement came to…
Santos FC joins Dafabet sponsorship portfolio

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Brasileiro Série A club Santos FC has become the latest professional sports team to join Dafabet’s portfolio of sponsors. Running until 31 December 2021,…
EU Parliament battles against sports piracy with new legislation

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The European Union Parliament is seeking to ‘clarify and improve’ the existing framework surrounding piracy of live sports content. It comes after they voted…
FC Barcelona secures ‘€500 million’ Goldman Sachs loan

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FC Barcelona has finalised a €500 million loan from US investment bank Goldman Sachs to ease the financial burden of the COVID-19 pandemic on…
Atlético Mineiro taps StatsBomb for analytics offering

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Clube Atlético Mineiro has struck a deal with UK-based football analytics specialists StatsBomb, to enhance the Brazilian team’s analytics department, led by Pedro Picchioni…
Nancy Pelosi proposes ‘diplomatic boycott’ of 2022 Beijing Winter Games

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Pressure is mounting on the International Olympic Committee (IOC), along with sports federations, sponsors and athletes, as calls for a boycott on the 2022…
Wrexham secures FX docu-series on football ‘crash course’

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Wrexham AFC owners Rob McElhenney and Ryan Reynolds have negotiated a deal with Disney-owned FX Entertainment for a two-season documentary series centred around the…
BeIN Sports strikes LaLiga broadcast rights renewal

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Pay-television broadcaster beIN Sports has locked down a new deal for the broadcast rights to the Spanish LaLiga in France. BeIN, which screens the…
IMG Arena adds PGA Championship to Golf Event Centre

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IMG Arena has been assigned the sports betting distribution rights to its first golf major, the PGA Championship, through the championship’s organiser and rights-holder,…
ESIC secures ‘milestone’ PandaScore data deal

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The Esports Integrity Commission (ESIC) has named esports data and odds supplier PandaScore as an official data partner to the organisation. Joining the likes…
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sbcevents
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SBC Digital Payments

29 April 2021

SBC Digital Payments is dedicated to Payments within betting and gaming, undoubtedly one of the most important and rapidly developing areas within the industry. After all, gambling revolves around money, and handling payments efficiently as well as the closely related areas of KYC, compliance, fraud and AML, and cryptocurrencies are on the forefront of operator executives’ minds.
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SBC Digital North America

9-10 June 2021

SBC Digital North America focuses on the burgeoning North American sports betting and igaming industry, providing an industry-leading platform where all the industry’s key players come together to discuss the challenges and opportunities facing the industry.

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SBC Digital Italia

28 – 29 July 2021

SBC Digital Italia will have an exclusive focus on one of Europe’s main betting & gaming markets. Home to many of the industry’s strongest and most innovative companies, the Italian market has often developed new approaches to adapt to a changing regulatory landscape, most recently with the introduction of the strict limitations placed on advertisement and promotion of betting and gaming operators.

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