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The latest news, features and insight from the sports industry.

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Government to review Premier League’s £4.5bn media rights extension

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The Premier League has ‘agreed a deal in principle’ with Sky Sports, BT Sport, Amazon Prime Video and BBC Sport for the £4.5 billion…
Real Betis: Embracing data to inform strategic decision making

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Over the course of 2020/21, Real Betis has been using Stats Perform’s ProVision platform to support its performance analysis and scouting operations. The club’s…
Leading golf authority links with BetMGM for LPGA partnership

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The Ladies Professional Golf Association (LPGA) has inked a multi-year agreement with BetMGM, securing the position of official betting operator and partner of the…
Horizm: 2021 presents ‘biggest revenue opportunity’ for sports clubs

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The top sports leagues stand to accumulate $1.3 billion in revenue from online inventory across Facebook, Instagram and Twitter in 2021, with the Premier League…
Heineken toasts to Miami Dolphins in new tie-up

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National Football League (NFL) franchise Miami Dolphins has struck an agreement with beer brewing company Heineken USA. Under the terms of the agreement, eight…
Motorsport Network recruits Simon Danker as Motorsport.tv CEO

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The Motorsport Network has named Simon Danker as the new CEO of its over-the-top (OTT) operation, Motorsport.tv. As CEO of the platform, Danker will…
British horse racing makes diversity and inclusion vow

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Top British horse racing organisations have formed a unified ‘Industry Commitment’ as part of a vow to improve diversity and inclusion within the sport,…
Broadcasters face calls for ban on Euro 2020 betting adverts

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Broadcasters and media outlets screening this year’s rescheduled 2020 UEFA European Championships have received calls for the suspension of gambling advertisements during this summer’s…
ECB losses plummet to £16.1 million amid pandemic

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The England and Wales Cricket Board (ECB) was hit by a loss of £16.1 million for the financial year ending 31 January 2021 as…
Surrey CCC links with Betway for sporting sponsorship

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Surrey County Cricket Club has named online gaming and sports betting operator Betway as its newest partner. The collaboration will include Kia Oval venue…
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sbcevents
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SBC Digital Payments

29 April 2021

SBC Digital Payments is dedicated to Payments within betting and gaming, undoubtedly one of the most important and rapidly developing areas within the industry. After all, gambling revolves around money, and handling payments efficiently as well as the closely related areas of KYC, compliance, fraud and AML, and cryptocurrencies are on the forefront of operator executives’ minds.
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SBC Digital North America

9-10 June 2021

SBC Digital North America focuses on the burgeoning North American sports betting and igaming industry, providing an industry-leading platform where all the industry’s key players come together to discuss the challenges and opportunities facing the industry.

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SBC Digital Italia

28 – 29 July 2021

SBC Digital Italia will have an exclusive focus on one of Europe’s main betting & gaming markets. Home to many of the industry’s strongest and most innovative companies, the Italian market has often developed new approaches to adapt to a changing regulatory landscape, most recently with the introduction of the strict limitations placed on advertisement and promotion of betting and gaming operators.

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