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The latest news, features and insight from the sports industry.

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Premier League exploring NFTs as potential revenue source

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The Premier League is exploring the possibility of capitalising on Non-Fungible Tokens (NFTs) as a new stream of revenue for its clubs, according to…
Real Madrid recognises Kin Partners’ ‘top potential’ in sponsorship move

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Real Madrid has chosen the London-based Kin Partners to serve as the LaLiga club’s commercial sales partner, beating a number of major US agencies…
PGA Tour threatens bans for players amid breakaway league talks

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The PGA Tour has threatened immediate suspensions and career bans for professional golfers who opt to join a new Saudi Arabian-backed breakaway league. After…
FedEx steps up UEFA Champions League sponsorship

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FedEx has upgraded its commercial agreement with UEFA to sponsor the European governing body’s flagship continental competition, the UEFA Champions League. The delivery services…
BCCI facing $300m commercial losses following IPL suspension

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The Board of Cricket Control for India (BCCI) is facing losses of more than $300 million in sponsorship and broadcast revenue, following the postponement…
Rangers nets ‘largest sponsorship agreement’ in Scottish club’s history

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Scottish Premiership team Rangers has renewed its sponsorship agreement with betting brand 32Red, in a deal which marks the most lucrative commercial agreement in…
NFL 2021 Draft attracts third-highest overall viewership

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The first night of the 2021 National Football League (NFL) Draft attracted its second highest-ever domestic audience, averaging 12.6 million viewers, according to Nielsen…
McLaren inks Castore sportswear sponsorship tie-up

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McLaren Racing has named British-based sportswear brand Castore as the official team apparel and sportswear partner for the McLaren Formula One team for the…
SBC Leaders Podcast: Successful sponsorships become ‘infectious’

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Successful sponsorship deals are formed on the basis of a ‘two-way street’, according to Rory Anderson, former CEO and current Consultant at 12BET. Speaking…
Premier League introduces owners’ charter to avoid ESL repeat

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The Premier League is preparing to introduce new rules, including an ‘owners’ charter’, to avoid a repeat of the European Super League (ESL) and…
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sbcevents
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SBC Digital Payments

29 April 2021

SBC Digital Payments is dedicated to Payments within betting and gaming, undoubtedly one of the most important and rapidly developing areas within the industry. After all, gambling revolves around money, and handling payments efficiently as well as the closely related areas of KYC, compliance, fraud and AML, and cryptocurrencies are on the forefront of operator executives’ minds.
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SBC Digital North America

9-10 June 2021

SBC Digital North America focuses on the burgeoning North American sports betting and igaming industry, providing an industry-leading platform where all the industry’s key players come together to discuss the challenges and opportunities facing the industry.

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SBC Digital Italia

28 – 29 July 2021

SBC Digital Italia will have an exclusive focus on one of Europe’s main betting & gaming markets. Home to many of the industry’s strongest and most innovative companies, the Italian market has often developed new approaches to adapt to a changing regulatory landscape, most recently with the introduction of the strict limitations placed on advertisement and promotion of betting and gaming operators.

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