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The latest news, features and insight from the sports industry.

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BeIN to take legal action against Fenerbahçe over campaign against broadcaster

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BeIN Media Group is set to take legal action against Fenerbahçe over the Süper Lig club’s campaign against the Qatar-based broadcaster. According to reports,…
Juventus to feature in Amazon’s ‘All or Nothing’ after Netflix success

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Italian giants Juventus are set to become the third professional football club to feature in Amazon Prime Video’s ‘All or Nothing’ documentary series. The…
Washington Football Team to reveal new name in 2022

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The Washington Football Team of the National Football League (NFL) is set to reveal its new team identity in 2022. A statement from the…
Dettol nets Football Association sponsorship deal

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The English Football Association (FA) has signed a contract with Dettol, making the disinfectant manufacturer the ‘Official Hygiene Partner’ of the governing body. In…
TikTok further expands sponsorship portfolio with US soccer deals

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TikTok has added two American soccer partners to its expanding sponsorship portfolio, building on existing agreements in both the US and Europe. The multiyear…
Barcelona Sporting Club chooses Betcris as official sponsor

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Barcelona Sporting Club has named Betcris as the Ecuadorian side’s new official sponsor, establishing its presence in the Latin American market. The team, which…
UFC strikes deal with Migu to strengthen Chinese market status

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The Ultimate Fighting Championship (UFC) has clinched a media rights agreement with China Mobile’s streaming service Migu. Under the terms of the agreement, Migu…
AS Roma launches Business Club for premium partners

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AS Roma has opened a marketing and communication platform for the Serie A club’s various sponsors, premium partners and licensees, the AS Roma Business…
Australian Open takes multimillion dollar revenue hit as ratings dip

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The Australian Open is expected to lose more than €60 million as a result of the COVID-19 pandemic, Chief Executive of Tennis Australia, Craig…
Malaysian Football League enlists Genius in integrity alliance

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The Malaysian Football League (MFL) has strengthened its data and integrity capabilities by enlisting Genius Sports Group in a long term deal. Genius will…
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sbcevents

SBC Digital Latinoamérica

2 – 3 March 2021

Now in its second edition, the first day will address the entire Latin American market and sessions will be mainly conducted in Spanish, while the second day will focus on Brazil and most sessions will be conducted in Portuguese.The event will be held on SBC’s digital platform, allowing for unparalleled conference content, networking, and innovation showcases from leading suppliers.

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SBC Digital Africa

30 – 31 March 2021

SBC Digital Africa is the 2nd edition of the largest virtual event dedicated to the African continent. To shed light on both emerging opportunities and unique challenges in the most important African markets, SBC will bring together the key industry experts and industry leaders to share their insights.

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SBC Digital Payments

29 April 2021

SBC Digital Payments is dedicated to Payments within betting and gaming, undoubtedly one of the most important and rapidly developing areas within the industry. After all, gambling revolves around money, and handling payments efficiently as well as the closely related areas of KYC, compliance, fraud and AML, and cryptocurrencies are on the forefront of operator executives’ minds.
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SBC Digital North America

9-10 June 2021

SBC Digital North America focuses on the burgeoning North American sports betting and igaming industry, providing an industry-leading platform where all the industry’s key players come together to discuss the challenges and opportunities facing the industry.

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