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The latest news, features and insight from the sports industry.

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Serie A clubs attempt to block CVC-led private investment bid

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Seven Serie A clubs have made an attempt to block the division’s $2 billion private investment deal, penning a letter to league’s President, Paolo…
Beşiktaş JK fogres cryptocurrency sponsorship paid in Bitcoin

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Turkish basketball club Beşiktaş JK has signed a front-of-jersey sponsorship deal with cryptocurrency market Icrypex, paid entirely in Bitcoin. Under the terms of the…
Forest Green Rovers partners with SKOOT for carbon neutral future

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EFL League Two club Forest Green Rovers has forged a partnership with carbon negative mobility app SKOOT. Under the terms of the agreement, which…
‘More than a betting brand’: How Italian operators are evolving sports media

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With restrictions on gambling advertising in Italy tightening, betting companies have been forced to undertake a fresh strategy to marketing, reshaping themselves as ‘media…
Beko negotiates cut-price Barcelona sponsorship extension

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FC Barcelona has extended its deal with white goods brand Beko for another year, according to Spanish news outlet 2Playbook. The Turkish consumer electronics…
Serie A extends Mena rights deadline whilst clubs press for domestic vote

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Lega Serie A has postponed the bid for the broadcast rights to the Italian top flight in the Middle East and North Africa (Mena)…
Amazon expands sporting presence with FPF agreement

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American online retailer Amazon has further expanded its presence in the field of sports via an ecommerce agreement with the Portuguese Football Association (FPF). As a…
Workday adds World Golf Championship to sponsorship portfolio

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Human resources software company Workday has further expanded its sponsorship portfolio through an agreement with the PGA Tour’s World Golf Championship. Under the terms…
NBL and ABPA clash over on-court sponsor decals

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The Australian Basketball Players’ Association (ABPA) has expressed player safety concerns to the National Basketball League (NBL) over on-court sponsor decals. The ABPA first…
Red Bull secures Australian GP title sponsorship

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Red Bull has strengthened its sports sponsorship portfolio via an extension of its partnership with Dorma Sports, series-rights holders of MotoGP. As a result…
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sbcevents

SBC Digital Italy

17 February 2021

SBC Digital Italy will focus on one of Europe’s main betting & gaming markets, home to many of the industry’s strongest and most innovative companies.SBC Digital Italy will take place on SBC’s widely acclaimed interactive platform, enabling conference sessions, one-on-one networking and roundtables, product showcases, and more.

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SBC Digital Latinoamérica

2 – 3 March 2021

Now in its second edition, the first day will address the entire Latin American market and sessions will be mainly conducted in Spanish, while the second day will focus on Brazil and most sessions will be conducted in Portuguese.The event will be held on SBC’s digital platform, allowing for unparalleled conference content, networking, and innovation showcases from leading suppliers.

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SBC Digital Africa

30 – 31 March 2021

SBC Digital Africa is the 2nd edition of the largest virtual event dedicated to the African continent. To shed light on both emerging opportunities and unique challenges in the most important African markets, SBC will bring together the key industry experts and industry leaders to share their insights.

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