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The latest news, features and insight from the sports industry.

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AC Milan unveils ‘state-of-the-art’ in-house production hub

AC Milan has launched its own in-house media hub to centralise the creation, production and distribution of all of the Serie A club’s audiovisual…
Byju’s extends cricketing presence with ICC sponsorship deal

Indian educational technology company Byju’s is set to be incorporated into the International Cricket Council’s (ICC) already extensive sponsorship portfolio. The three year agreement…
Tampa Bay Buccaneers selects Little Caesars as new pizza partner

Super Bowl LV champions, the Tampa Bay Buccaneers, have named Little Caesars as the official pizza of the National Football League (NFL) franchise and…
Tennis Australia inks triple sponsorship as Australian Open gets underway

Tennis Australia has agreed deals with three sponsors – gas supplier Santos, whisky brand Canadian Club and technology company Uber – ahead of the…
Sportradar protects clubs from integrity threats with social media programme launch

Sports betting and data firm Sportradar has unveiled its new Social Media Integrity Education Service for sports stakeholders, including rights holders and athletes. Clubs…
SBC Leaders: Lessons learned from 2020 and the road to recovery

Drawing upon lessons learned can help build the foundation for strong future performance, explained Elen Barber, Chief Marketing Officer at Kindred Group. An exclusive…
Premier League and EFL clubs urged to stop social media gambling promotions

A handful of Premier League, English Football League (EFL) and Scottish Premiership clubs have received a letter from a group of ‘50 former gambling…
SPFL enlists Sport Collective GV6 as hunt for title sponsor continues

The Scottish Professional Football League (SPFL) has tapped Sport Collective GV6 to support the development and implementation of the league’s commercial strategy as it…
SBC Digital Italy set to address betting and gaming industry’s biggest issues

The SBC Digital Italy conference and exhibition is set to see 25 of the country’s most influential betting and gaming industry executives tackle a…
Dimitar Berbatov signs on as JBO’s first brand ambassador

Former Manchester United forward Dimitar Berbatov has been named as Just Bet Online’s (JBO) first brand ambassador. Under the terms of his new role,…
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SBC Digital Italy

17 February 2021

SBC Digital Italy will focus on one of Europe’s main betting & gaming markets, home to many of the industry’s strongest and most innovative companies.SBC Digital Italy will take place on SBC’s widely acclaimed interactive platform, enabling conference sessions, one-on-one networking and roundtables, product showcases, and more.

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SBC Digital Latinoamérica

2 – 3 March 2021

Now in its second edition, the first day will address the entire Latin American market and sessions will be mainly conducted in Spanish, while the second day will focus on Brazil and most sessions will be conducted in Portuguese.The event will be held on SBC’s digital platform, allowing for unparalleled conference content, networking, and innovation showcases from leading suppliers.

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SBC Digital Africa

30 – 31 March 2021

SBC Digital Africa is the 2nd edition of the largest virtual event dedicated to the African continent. To shed light on both emerging opportunities and unique challenges in the most important African markets, SBC will bring together the key industry experts and industry leaders to share their insights.

View event »

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