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The latest news, features and insight from the sports industry.

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UEFA stands by multi-city Euro 2020 format

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UEFA has opted to stick with the original multi-city format for the delayed 2020 European Championships after meeting yesterday with host associations. The tournament…
OGC Nice agrees nine-year Allianz naming rights extension

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Ligue 1 club OGC Nice has agreed a nine-year extension to its naming rights deal with global insurance firm Allianz. The French side’s 36,000-seater…
McLaren Racing and CNBC extend sponsorship deal

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McLaren Racing, renowned as ‘one of the most recognisable teams’ in Formula One, has extended its multi-year sponsorship deal with business news network CNBC….
SBC Digital – India: How is influencer marketing growing the Indian Premier League?

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The Indian Premier League (IPL) is intrinsically linked to the entertainment industry, with a handful of movie actors taking on ambassador roles and starting…
DraftKings teams up with Charlotte Hornets for fantasy sports collaboration

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The Charlotte Hornets has chosen DraftKings as its official daily fantasy sports partner under the terms of a new multi-year collaboration. The fantasy sports…
McGregor vs Poirier a ratings knockout on ESPN+

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Last Saturday’s UFC lightweight bout between Conor McGregor and Dustin Poirier generated 1.2 million pay-per-view (PPV) buys on ESPN+. This makes the event the…
Barcelona takes Football Money League top spot despite COVID-19 woes

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FC Barcelona topped Deloitte’s Football Money League for the first time after the professional services firm released the 24th edition of revenue rankings. It…
SIS ties down flagship Saudi Cup in two-year broadcast deal

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Sports Information Services (SIS) has agreed a two-year deal to distribute live pictures and data for the full Saudi Arabian racing schedule. Through the…
PM likely to pledge support to gambling shirt sponsorship ban

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Prime Minister Boris Johnson will likely support a ban on gambling industry shirt sponsorships across football, according to a report by The Daily Telegraph….
MLB expands sponsorship portfolio with LoanDepot partnership

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Major League Baseball (MLB) has expanded its nationwide sponsorship network following an agreement with LoanDepot, a Californian financial services firm. Under the terms of…
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sbcevents
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SBC Digital India

27 – 28 January 2021

SBC Digital India is the premier online event for betting and gaming in India and will deliver a fully virtual and interactive conference, exhibition and networking experience to delegates with an interest in the betting and gaming industry. SBC Digital India will provide an excellent and unique platform for learning and knowledge sharing with the industry’s top experts in the region as well as establish and develop relationships and explore emerging business opportunities.

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SBC Digital Italy

17 February 2021

SBC Digital Italy will focus on one of Europe’s main betting & gaming markets, home to many of the industry’s strongest and most innovative companies.SBC Digital Italy will take place on SBC’s widely acclaimed interactive platform, enabling conference sessions, one-on-one networking and roundtables, product showcases, and more.

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SBC Digital Latinoamérica

2 – 3 March 2021

Now in its second edition, the first day will address the entire Latin American market and sessions will be mainly conducted in Spanish, while the second day will focus on Brazil and most sessions will be conducted in Portuguese.The event will be held on SBC’s digital platform, allowing for unparalleled conference content, networking, and innovation showcases from leading suppliers.

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SBC Digital Africa

30 – 31 March 2021

SBC Digital Africa is the 2nd edition of the largest virtual event dedicated to the African continent. To shed light on both emerging opportunities and unique challenges in the most important African markets, SBC will bring together the key industry experts and industry leaders to share their insights.

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