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The latest news, features and insight from the sports industry.

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The Premier League’s most obscure partnerships of 2020/21

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From mattress manufacturers to pillow partners, the Premier League has it all this season. The 22 clubs across the top tier have certainly thought…
Belarus capital loses 2021 UIPM World Championships

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Belarus has lost the International Modern Pentathlon Union‘s (UIPM) 2021 Pentathlon and Laser Run World Championships, after the governing body’s executive board removed the hosting rights…
Jenson Button launches Extreme E team ahead of inaugural season

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Former Formula One champion, Jenson Button, will compete in the upcoming Extreme E racing series for his newly launched team. The 41-year-old’s JBXE becomes…
AC Milan signs regional sponsorship agreement with Jeeny

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Serie A club AC Milan has signed a multi-year regional sponsorship agreement with ride-hailing app Jeeny. Under the terms of the agreement, Jeeny will…
Shaquille O’Neal recruited by PointsBet in Brand Ambassador role

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American basketball legend Shaquille O’Neal has become the latest sports personality to join Australian operator PointsBet as a Brand Ambassador. The agreement will see…
HBA Media secures Pegasus World Cup broadcasting rights

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HBA Media has secured an agreement with the Pegasus World Cup Championship Invitational Series and nine international broadcasters. The Pegasus World Cup will take…
NFL’s 49ers acquires increased ownership stake in Leeds United

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The San Francisco 49ers has increased its ownership stake in Premier League club Leeds United to 37%. Paraag Marathe, President of 49ers Enterprises, the…
NBC announces closure of NBC Sports Network by end of 2021

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NBCUniversal has confirmed it will shut down the NBC Sports Network (NBCSN) by the end of 2021. The majority of the media giant’s sports…
Paolo Dal Pino re-elected for Lega Serie A presidency

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Italian entrepreneur Paolo Dal Pino has been re-elected as President of Lega Serie A for another term. According to news outlet Ansa, the vote…
Sony secures international broadcast rights for Pakistan cricket

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The Pakistan Cricket Board (PCB) has signed a three-year agreement for international broadcasting rights with Sony Pictures Networks India (SPN). Sony Pictures Networks India…
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sbcevents
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SBC Digital India

27 – 28 January 2021

SBC Digital India is the premier online event for betting and gaming in India and will deliver a fully virtual and interactive conference, exhibition and networking experience to delegates with an interest in the betting and gaming industry. SBC Digital India will provide an excellent and unique platform for learning and knowledge sharing with the industry’s top experts in the region as well as establish and develop relationships and explore emerging business opportunities.

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SBC Digital Italy

17 February 2021

SBC Digital Italy will focus on one of Europe’s main betting & gaming markets, home to many of the industry’s strongest and most innovative companies.SBC Digital Italy will take place on SBC’s widely acclaimed interactive platform, enabling conference sessions, one-on-one networking and roundtables, product showcases, and more.

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SBC Digital Latinoamérica

2 – 3 March 2021

Now in its second edition, the first day will address the entire Latin American market and sessions will be mainly conducted in Spanish, while the second day will focus on Brazil and most sessions will be conducted in Portuguese.The event will be held on SBC’s digital platform, allowing for unparalleled conference content, networking, and innovation showcases from leading suppliers.

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SBC Digital Africa

30 – 31 March 2021

SBC Digital Africa is the 2nd edition of the largest virtual event dedicated to the African continent. To shed light on both emerging opportunities and unique challenges in the most important African markets, SBC will bring together the key industry experts and industry leaders to share their insights.

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