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The latest news, features and insight from the sports industry.

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Roma looks to ‘explore new opportunities’ following Nike termination

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AS Roma has announced that it has prematurely terminated its decade-long commercial partnership with Nike four years early as the club looks to ‘explore…
PFL strikes long-term Acronis partnership

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MMA organisation the Professional Fighters League (PFL) has struck a ‘long-term marketing and technology partnership’ with software company Acronis in order to strengthen the…
Betsson looks to Spanish market growth with UD Ibiza

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Sports betting operator Betsson has been announced as the new sponsor of the Spanish club of Second Division B Unión Deportiva Ibiza. The club…
Sky gains exclusive UK rights to 2021 Lions Tour

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Sky Sports has secured the rights to the 2021 British and Irish Lions Tour of South Africa, with games to be shown live and…
Having leagues on board can be pivotal to US sporting integrity

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Sporting integrity and sports wagering were analysed in great depth during the second day of this week’s SBC Digital Summit North America. The GLMS-sponsored…
Real Madrid boosts sponsorship portfolio with banking sector collaboration

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Real Madrid C. F. has inked a new partnership with Liberbank for the firm to become the official bank of the club from next…
Dafabet furthers cricket sponsorships with two new deals

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Dafabet has enhanced its sponsorship portfolio via new partnerships with both Durham Cricket and Sussex Cricket as their new kit sponsor. Furthering its sponsorship…
Inter Milan elevates social engagement with Twitter partnership

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Serie A side Inter Milan has strengthened its social footprint announcing a new partnership with Twitter. The partnership will see the club host and…
Sky Italia to continue broadcasting Serie A games despite broadcast row

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Serie A clubs have agreed to allow Sky Italia to broadcast matches as per its rights agreement, despite the ongoing dispute over the payments…
Banning gambling shirt sponsorships an ‘obvious thing to do’ says Carolyn Harris

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Banning front-of-shirt sponsorships is ‘one of the most obvious things to do’ said Carolyn Harris, MP for Swansea East and Chair of the All-Party Parliamentary…
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sbcevents

SBC Digital Summit North America

14 – 16 July 2020

The SBC Digital Summit North America is the largest online event in North America and will deliver a fully virtual and interactive conference, exhibition and networking experience to delegates with an interest in the U.S. betting and gaming industry. To address the state of the industry, SBC has gathered the very best industry experts and thought leaders to share their views and discuss what tools we can use and look at the opportunities ahead of us.

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SBC Summit Barcelona – Digital

8 – 11 September 2020

The SBC Summit Barcelona – Digital is the online version of SBC’s flagship event, with over 10,000 delegates and 100 exhibitors. You can look forward to a Global Betting & Gaming Show that will deliver a fully virtual and interactive conference, exhibition and networking experience to executives in all industry sectors and from all regions. The event will offer a unique opportunity to meet and network in the themed networking sessions, round tables and workshops with a global audience of decision-makers, in and around the world-wide industry.

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