SBC Webinars returns on Thursday 23 July, with Digitain’s executive leadership team presenting “Finding Value in Untapped Markets” a deep dive on how operators can extract maximum value from unexploited sports and the importance of having an effective research and development strategy in order to drive innovation in product development.
Unprecedented global events during 2020, exposed bookmakers’ barren market inventories reliant on saturated traditional markets to drive wagering volume.
Digitain’s asks the critical question of whether bookmakers and system providers are too regimented in their approach – too much “me too” in their product strategies.
The specialist panel consists of
Edmond Ghulyan Product Manager
Digitain
Simon Westbury Head of Sales
Digitain
Tigran Grigoryan Live Sport Responsible
Digitain
Moderated by: Peter Nolan, Strategic Consultant, Digitain
Reacting to a changing consumer needs, Digitain will showcase its R&D approach using its optimal ‘Table Football Odds Feed’ as a case study.
They will discuss how they brought a niche sport to life for betting partners, supported by live stream game feeds, deeper match data transfers, and enhanced pre-play and in-play odds for punters.
Traditional sports will ‘rule the roost’, but can sportsbooks neglect deeper market choice in an era when consumer demand is driven by instant need and reaction
Sports Betting Community Ltd, Riverbank House, 1 Putney Bridge Approach, Putney, London SW6 3JD, United Kingdom
