The latest news from InsiderSport

The latest news, features and insight from the sports industry.

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Interbrand: How brands can win sports fans over behind closed doors

Geoff Miller, the associate director for brand consultancy Interbrand, writes for Insider Sport to discuss how brands can adapt to behind closed door events…
LFP strikes partnership with Betclic to become Ligue 1 betting partner

The Professional Football League (LFP) has agreed a three year partnership with Betclic which will see the online gambling firm become the official sports…
Finnish football embraces esports with eFutisliiga launch

In a bid to boost fan engagement and develop its own esports division the Veikkausliiga, Finland’s first division, has launched the eFutisliiga a new…
Nice strengthens sponsorship portfolio with double INEOS deal

OGC Nice has strengthened its sponsorship portfolio with the addition of two new partners in Belstaff and Grenadier, both of which are owned by…
BetWinner strengthens LatAm brand with Roberto Carlos

In an attempt to boost the company’s profile in Latin America, Roberto Carlos has been revealed as BetWinner’s latest brand ambassador for the continent….
EFL highlights betting firms’ ‘significant contributions’ in response to Lords report

In response to the House of Lords Gambling Select Committee’s report published yesterday, the English Football League (EFL) has insisted that the government does…
Ipswich Town announces Carers Trust as front-of-shirt sponsor

Ipswich Town has revealed that its new front-of-shirt logo for the 2020/21 season will be Carers Trust due to partners The Rank Group Plc gifting its…
The Detroit Tigers and PointsBet make MLB sponsorship history

The Detroit Tigers have become the first Major League Baseball (MLB) side to be sponsored by a sportsbook operator after agreeing a multi-year partnership with PointsBet….
Bayern enhances sustainability focus following Siemens extension

FC Bayern Munich has agreed an extension to its agreement with Siemens which will run through until the end of the 2022/2023 season, allowing…
Cricket South Africa finds headline partner in Betway

Cricket South Africa has signed a three-year global partnership with Betway Limited, which will see the betting company become a prominent sponsor for the…
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SBC Digital Summit North America

14 – 16 July 2020

The SBC Digital Summit North America is the largest online event in North America and will deliver a fully virtual and interactive conference, exhibition and networking experience to delegates with an interest in the U.S. betting and gaming industry. To address the state of the industry, SBC has gathered the very best industry experts and thought leaders to share their views and discuss what tools we can use and look at the opportunities ahead of us.

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SBC Summit Barcelona – Digital

8 – 11 September 2020

The SBC Summit Barcelona – Digital is the online version of SBC’s flagship event, with over 10,000 delegates and 100 exhibitors. You can look forward to a Global Betting & Gaming Show that will deliver a fully virtual and interactive conference, exhibition and networking experience to executives in all industry sectors and from all regions. The event will offer a unique opportunity to meet and network in the themed networking sessions, round tables and workshops with a global audience of decision-makers, in and around the world-wide industry.

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