The SBC Webinars series returns on Wednesday 15 April with Taming Strange Animals… Profiling & Engaging U.S. Sports Consumers, an exclusive presentation by multichannel engagement specialist Xtremepush.
In the session, Xtremepush’s team will detail the key differences in consumer engagement and retention strategies between European and U.S. markets.
While the U.S. represents global gambling’s biggest growth opportunity, its sporting landscape is very different to that of soccer-focused Europe. So how should operators tailor their digital engagement strategy to this rapidly expanding market?
The webinar will look at how to create acquisition campaigns to first encourage American players to sign up, and then how to deliver a dynamic, personalized betting experience to them.
It will also explore the technology needed to achieve a seamless Single Customer View across mobile app, website and retail offerings, and devise a multichannel messaging strategy to keep consumers playing.
The Xtremepush panel features:
Victor Sevciuc
Multichannel Customer
Engagement Lead
Gerard Adlum
Content Marketing Lead
Xtremepush, winner of the Marketing Services Provider of the Year prize at the 2019 SBC Awards, said: “The U.S. online betting market is unique in terms of its potential size and the newness of the product.
“It’s vital that U.S. sportsbooks get their acquisition strategy right, educate players and then intelligently guide them through the lifecycle with personalized engagement.”
Sports Betting Community Ltd, Riverbank House, 1 Putney Bridge Approach, Putney, London SW6 3JD, United Kingdom
